CamelBak® supports butterfly monitoring as part of Ditch Disposable campaign
MORRISTOWN, N.J.: CamelBak®, the inventor of the hydration pack, is teaming-up with the non-profit North American Butterfly Association (NABA) to increase awareness of its Ditch Disposable campaign. The effort is focused on reducing the amount of plastic in landfills by fostering use of reusable bottles and hydration packs. CamelBak has donated hydration packs in support of NABA’s field work to monitor trends in butterfly abundance. The packs will be supplied to butterfly counters as they traverse challenging terrain in warm weather conditions to document butterfly occurrences and population sizes. This will keep each user properly hydrated and help them leave no trace in the wilderness.
“NABA is committed to keeping the sites used by butterfliers and outdoor enthusiasts free of litter,” explains Marcus Gray, Executive Director of North American Butterfly Association. “The water systems provided by CamelBak will keep our members safe in the field & help more people access the great outdoors in a responsible manner.”
Butterfly numbers in certain species decreasing in recent years. The most familiar is the Monarch, which has declined approximately 90% over the past two decades. Each year, NABA staff and volunteers administer 500 butterfly counts across North America that involve thousands of observers. The information compiled is used by researchers and managers for butterfly conservation through habitat and policy programs. CamelBak hydration systems will hydrate the next generation of outdoor recreation participants while teaching proper preparedness for excursions and encouraging environmental stewardship.
The North American Butterfly Association will show appreciation to donors by providing CamelBak hydration packs to a limited number of supporters on a first-come first-served basis. The systems will get their first use in the upcoming Memorial Day Counts. For more information about how to get involved, please visit the event page.
The North American Butterfly Association (NABA) is a 501c(3) non-profit membership-based entity headquartered in Morristown, NJ. The organization’s largest project is the National Butterfly Center in Mission, TX. Through an active Chapter system and engaged membership, NABA works locally to promote on-the-ground conservation work and institutes policy initiatives to further its mission. For more information visit http://www.naba.org. Connect with us on social media @NABAButterfly.
CamelBak is a brand of Vista Outdoor Inc., an outdoor sports and recreation company. For more information on CamelBak go to https://www.camelbak.com/.
About Vista Outdoor Inc.
Vista Outdoor is a leading global designer, manufacturer and marketer of consumer products in the growing outdoor sports and recreation markets. The company operates in two segments, Shooting Sports and Outdoor Products, and has a portfolio of well-recognized brands that provides consumers with a wide range of performance-driven, high-quality and innovative products for individual outdoor recreational pursuits. Vista Outdoor products are sold at leading retailers and distributors across North America and worldwide. Vista Outdoor is headquartered in Utah and has manufacturing operations and facilities in 13 U.S. States, Canada, Mexico and Puerto Rico along with international customer service, sales and sourcing operations in Asia, Australia, Canada, Europe and New Zealand. For news and information, visit https://vistaoutdoor.com/ or follow us on Twitter @VistaOutdoorInc and Facebook at https://www.facebook.com/VistaOutdoor/.